In a surprising move, Apple has announced today that it will adopt the RCS (Rich Communication Services) messaging standard. The feature will launch via a software update “later next year” and bring a wide range of iMessage-style features to messaging between iPhone and Android users.
Apple’s decision comes amid pressure from regulators and competitors like Google and Samsung. It also comes as RCS has continued to develop and become a more mature platform than it once was.
A messaging system that breaks away from SMS and MMS? Apple is so brave.
…and don’t forget “innovative.” Now, where is my wallet?
Off to pay them for the pleasure of being their product, I assume?
(Apple is becoming an ad-company)