Apple will pause all its advertising on X, formerly Twitter, two days after owner Elon Musk tweeted his enthusiastic agreement with an antisemitic post.
A cascade of other major technology and media companies, from IBM to Disney, made similar announcements on Friday.
Apple’s ads had run beside tweets praising Adolf Hitler and the Nazis, according to a report released earlier in the week. Film studio Lionsgate said it would also pause ads on X, as did Warner Bros, Paramount, Sony Pictures, and Comcast/NBCUniversal, according to media reports. IBM made a similar move the night prior. The New York Times reported Disney would be pausing spending on the social media platform as well.
The billionaire CEO of Tesla and SpaceX wrote Wednesday that a tweet accusing Jews of hating white people was “the actual truth”. The White House condemned Musk’s statements Friday morning, lambasting them as “abhorrent”. A coalition of more than 150 rabbis had called for Apple, Disney, Amazon, Oracle and others to stop advertising on the social network in response to Musk’s tweets.
The space development tracking community and Ukraine war OSINT people basically only use Twitter. I am interested in both topics so I use Twitter, but specifically only for those topics.
Fair. My comment may have been harsh. Hopefully some new and better alternatives become more adopted soon.