I think it was the point, and I think he assumed that doing so would make it much better, so he’d also enjoy business success in the doing.

He really is the guy who didn’t like the mods so he bought the fucking forum. I don’t know if it’s ever gone down that way before, but this was a public company + world’s richest man situation and boy howdy did it go down that way.

But the enormous sums of money involved don’t change the fact that he didn’t like the mods so he bought the forum, and he was gleeful to suddenly be “the admin” of his favorite forum.