It’s an immature platform but with adoption it could be a viable alternative. Sure, it’s a 2% increase in margin today with a lot of extra hassle so that’s why it’s probably going to attract more idealistic and smaller creators in the beginning to try and build a platform free of the Chinese dreck. In a year this could be great and we all know Etsy is not getting any better. So it’s for people who have a certain vision for the future. It’s much easier to follow trends than set them though, so I can see why it’s not a great business proposition for established companies just looking to keep turning a profit.