Black Friday e-commerce spending popped 7.5% from a year earlier, reaching a record $9.8 billion in the U.S., according to an Adobe Analytics report, a further indication that price-conscious consumers want to spend on the best deals and are hunting for those deals online.
“We’ve seen a very strategic consumer emerge over the past year where they’re really trying to take advantage of these marquee days, so that they can maximize on discounts,” said Vivek Pandya, a lead analyst at Adobe Digital Insights.
Black Friday’s spending spike reflects a consumer who is more willing to spend than in 2022, when gas and food prices were painfully high.
Pandya noted that impulse purchases may have played a role in the Black Friday growth since $5.3 billion of the online sales came from mobile shopping. He noted that influencers and social media advertising have made it easier for consumers to get comfortable spending on their mobile devices.
the inflation percentage is for the whole economy but seems low for consumer items like tech and clothing which i’d think is what drives black friday, most of those items are up 100% to 200% which would really make a loss yoy with someone clever trying to promote optimism.
What shirts and tech are you buying that’s up 100-200% from a year ago?
They are just making up bullshit.
underarmour and adidas shorts and gym clothes for starters, $20 to $30 per unit this year, i bought some for $5 two years ago
I just went on their website and found a pair for $9. I bought some recently for $35, but they’re the nicer version.
My suits and dress attire hasn’t really seen a cost increase. My grocery bill for sure has (probably ~10%) otherwise everything else has been pretty stable.
sooo…you’re saying I’m right