I will say I hate the difficult to use part. it’s no harder than email it’s the same @ symbol and everything. i don’t see people having an issue signing up for yahoo or Gmail. I agree it’s a branding issue but the question is who is branding it that way. seems more like fud to me. is it aa feature rich? no that is valid and will improve in time. once jerboa fixed /c urls I don’t even search for them I just find them organically now.