I think you’re really stretching here. Flash is not a sequel to Shazam 2 and Blue Beetle is not a sequel to Flash. The Marvels is also not a sequel unless you consider it a direct sequel to both Wandavision and Ms. Marvel, neither of which were films, or to Captain Marvel which it is not being marketed as. Claiming that Wish is also a sequel or another entry in the Princess franchise is just disingenuous. These films have nothing to do the previous ones and would, at best, be considered successors rather than sequels.
The data shows that movies that don’t succeed in theatres are still seeing success on streaming services. That alone should show that the theatres are, at a minimum, a big enough part of the problem (whether it’s because they’re worse, more expensive, or just not worthwhile anymore) that they’re not sustainable in a post-Marvel world.
You said franchise. Far, far more disingenuous to say an entry into a franchise has nothing to do with the previous entry. The Marvels is suffering a massive drop from Captain Marvel in line with the current drop in MCU, as nearly every other film mentioned did. You acknowledge that there is less interest in Marvel, but not that it would produce disinterest in the next entry? The Marvels’ alone shows a huge drop out of line from CM, but fits right into the overall trend of MCU. We’ll have another similar film soon, Aquaman 2, which will probably see a large drop from Aquaman because audiences are real people who know that it’s another DC movie. These movies don’t exist in vacuums and audiences (real people) know this.
It’s certainly a bold claim that a movie won’t benefit or suffer from its franchise, did audiences love theaters so much in 2019 that they flocked to Captain Marvel for the theater experience? Marvel had new characters appear in their own movies frequently and all of them, from Captain America to Shang-Chi succeeded— you genuinely believe this was independent of its franchise, and because theaters were… better until 2022? All based on your personal, anecdotal experience with Avatar 2?
It also somewhat surprises me that you do seem to think theater conditions play such a massive part and the studios haven’t considered it. They don’t own the theaters and have no stake in them, they’d blame theaters to their shareholders if it were believable. Surely some of the people with real stakes in this would have thought about this? Are corporations like Disney usually quick to blame themselves for failing films? Like really, I think Iger wouldn’t have admitted these movies were blunders if the theater excuse was even marginally believable.
Excuse my incredulous tone, it seems like we’re going in circles. I feel like you’re inclined to ignore every other factor despite the evidence, from the sudden speed of the decline to other sequels succeeding to the fact that it’s not a US-only phenomenon, since you only respond to one or two points and don’t seem to notice all the other evidence. Which is fine, I don’t expect thorough conversations on the internet, but it’s not fun to put thought into replies only for entire points to be ignored wholesale. So probably best if we don’t continue. Please don’t take this as a rude thing, if you scroll through my profile I’m here for good vibes and thoughtful/enjoyable back and forth so I don’t reply to certain things if they’re less than productive, not because of personal dislike or anything like that. I still respect your opinion and there are no hard feelings, and none of this is meant to read harshly, I know it can be hard to get tone across in words. You can still respond if you’d like, of course; it might be fun to actually respond to all my various points now and get the last word or whatever, and in the unlikely event that anyone else sees this comment chain, maybe it’ll generate a response from someone else and that could be good. I won’t see any response here at all though so probably not the best use of your time
That said if you really do want to continue, cause I do enjoy a thoughtful back and forth, you can PM me about it. Just cause I won’t see any responses to this comment doesn’t mean I won’t see PMs either
I said “franchise” in reference to Indiana Jones. You’re the one that incorrectly extrapolated that into Marvel films. So, no, you’re the one that’s being disingenuous. You can’t make an assumption and then act indignant when your assumption was wrong.
If franchises were what you claim they are, then none of the Marvel films would ever be unsuccessful in the middle of their runs yet there were several films of the Marvel “franchise” that performed poorly, even before Infinity War, while the major movies - Captain America, Thor, etc. - did very well. You’re pretending like Shang-Chi was so successful and yet it performed worse than Iron Man 3. Captain Marvel, a debut for a new character, also performed worse than Iron Man 3. The 3 lowest grossing Marvel movies are the ones sandwiched in between COVID and Spider-Man: No Way Home.
And you’re also being disingenuous because the whole point isn’t that theatres suck so much that people would just avoid them full stop, it’s that they would avoid them when compared to streaming services where they can watch these movies in their own homes. That didn’t start until COVID, so you’re being dishonest again.
And the feigned “good will and good vibes” garbage is so dishonest when you’re not even approaching this in good faith and actually arguing the point at hand. You’ve moved the goalposts here several times, redefined the argument into a straw man about the successes of Marvel films rather than a comparison of movie-going experiences, and then condescended. If you need further proof that movie theatres are dying, look at every single movie company stock. AMC, Cinemark, and IMAX are all down more than half of where they were 5 years ago. Are you trying to say that all movies, in general, are so bad that people aren’t going to theatres so much that their stocks are tanking? Or is it just Marvel movies causing these companies to lose money hand over fist? Cuz, let me tell you, it’s pretty universally known that movie theatres are losing to streaming services because the experience is worse, the food and drinks are overpriced, and there’s nothing about it that you can’t get at home except the rude strangers talking while the movie is playing. More than likely, it’ll only be people you know talking over the movie.
I think you’re really stretching here. Flash is not a sequel to Shazam 2 and Blue Beetle is not a sequel to Flash. The Marvels is also not a sequel unless you consider it a direct sequel to both Wandavision and Ms. Marvel, neither of which were films, or to Captain Marvel which it is not being marketed as. Claiming that Wish is also a sequel or another entry in the Princess franchise is just disingenuous. These films have nothing to do the previous ones and would, at best, be considered successors rather than sequels.
The data shows that movies that don’t succeed in theatres are still seeing success on streaming services. That alone should show that the theatres are, at a minimum, a big enough part of the problem (whether it’s because they’re worse, more expensive, or just not worthwhile anymore) that they’re not sustainable in a post-Marvel world.
You said franchise. Far, far more disingenuous to say an entry into a franchise has nothing to do with the previous entry. The Marvels is suffering a massive drop from Captain Marvel in line with the current drop in MCU, as nearly every other film mentioned did. You acknowledge that there is less interest in Marvel, but not that it would produce disinterest in the next entry? The Marvels’ alone shows a huge drop out of line from CM, but fits right into the overall trend of MCU. We’ll have another similar film soon, Aquaman 2, which will probably see a large drop from Aquaman because audiences are real people who know that it’s another DC movie. These movies don’t exist in vacuums and audiences (real people) know this.
It’s certainly a bold claim that a movie won’t benefit or suffer from its franchise, did audiences love theaters so much in 2019 that they flocked to Captain Marvel for the theater experience? Marvel had new characters appear in their own movies frequently and all of them, from Captain America to Shang-Chi succeeded— you genuinely believe this was independent of its franchise, and because theaters were… better until 2022? All based on your personal, anecdotal experience with Avatar 2?
It also somewhat surprises me that you do seem to think theater conditions play such a massive part and the studios haven’t considered it. They don’t own the theaters and have no stake in them, they’d blame theaters to their shareholders if it were believable. Surely some of the people with real stakes in this would have thought about this? Are corporations like Disney usually quick to blame themselves for failing films? Like really, I think Iger wouldn’t have admitted these movies were blunders if the theater excuse was even marginally believable.
Excuse my incredulous tone, it seems like we’re going in circles. I feel like you’re inclined to ignore every other factor despite the evidence, from the sudden speed of the decline to other sequels succeeding to the fact that it’s not a US-only phenomenon, since you only respond to one or two points and don’t seem to notice all the other evidence. Which is fine, I don’t expect thorough conversations on the internet, but it’s not fun to put thought into replies only for entire points to be ignored wholesale. So probably best if we don’t continue. Please don’t take this as a rude thing, if you scroll through my profile I’m here for good vibes and thoughtful/enjoyable back and forth so I don’t reply to certain things if they’re less than productive, not because of personal dislike or anything like that. I still respect your opinion and there are no hard feelings, and none of this is meant to read harshly, I know it can be hard to get tone across in words. You can still respond if you’d like, of course; it might be fun to actually respond to all my various points now and get the last word or whatever, and in the unlikely event that anyone else sees this comment chain, maybe it’ll generate a response from someone else and that could be good. I won’t see any response here at all though so probably not the best use of your time
That said if you really do want to continue, cause I do enjoy a thoughtful back and forth, you can PM me about it. Just cause I won’t see any responses to this comment doesn’t mean I won’t see PMs either
I said “franchise” in reference to Indiana Jones. You’re the one that incorrectly extrapolated that into Marvel films. So, no, you’re the one that’s being disingenuous. You can’t make an assumption and then act indignant when your assumption was wrong.
If franchises were what you claim they are, then none of the Marvel films would ever be unsuccessful in the middle of their runs yet there were several films of the Marvel “franchise” that performed poorly, even before Infinity War, while the major movies - Captain America, Thor, etc. - did very well. You’re pretending like Shang-Chi was so successful and yet it performed worse than Iron Man 3. Captain Marvel, a debut for a new character, also performed worse than Iron Man 3. The 3 lowest grossing Marvel movies are the ones sandwiched in between COVID and Spider-Man: No Way Home.
And you’re also being disingenuous because the whole point isn’t that theatres suck so much that people would just avoid them full stop, it’s that they would avoid them when compared to streaming services where they can watch these movies in their own homes. That didn’t start until COVID, so you’re being dishonest again.
And the feigned “good will and good vibes” garbage is so dishonest when you’re not even approaching this in good faith and actually arguing the point at hand. You’ve moved the goalposts here several times, redefined the argument into a straw man about the successes of Marvel films rather than a comparison of movie-going experiences, and then condescended. If you need further proof that movie theatres are dying, look at every single movie company stock. AMC, Cinemark, and IMAX are all down more than half of where they were 5 years ago. Are you trying to say that all movies, in general, are so bad that people aren’t going to theatres so much that their stocks are tanking? Or is it just Marvel movies causing these companies to lose money hand over fist? Cuz, let me tell you, it’s pretty universally known that movie theatres are losing to streaming services because the experience is worse, the food and drinks are overpriced, and there’s nothing about it that you can’t get at home except the rude strangers talking while the movie is playing. More than likely, it’ll only be people you know talking over the movie.