The company said the explosive growth of delivery demand makes it critical to get restaurant locations even closer to customers for faster delivery times
You are very US centric. In my town there are one McD, one BK and one SubWay waay outside the downtown area. That is for a Norwegian town that has roughly 50k ppl in its “Metropolitan” area. I take the train home and besides some Sushi places (decent) and Kebab joints (awefull) I can choose BK or McD if I just walk in of the street toward the station
Obviously this won’t be 100% in every area in the world, but even in your own example you listed another cheaper franchise right nearby, therefore it is not the only option.
I haven’t been everywhere but I live in Canada and I’ve been to the US, UK and Southeast Asia and in all of those places this is true. There are towns that will literally just have a Subway or similar cheap franchise, but places with a McDonalds will almost always have another option.
You are very US centric. In my town there are one McD, one BK and one SubWay waay outside the downtown area. That is for a Norwegian town that has roughly 50k ppl in its “Metropolitan” area. I take the train home and besides some Sushi places (decent) and Kebab joints (awefull) I can choose BK or McD if I just walk in of the street toward the station
Obviously this won’t be 100% in every area in the world, but even in your own example you listed another cheaper franchise right nearby, therefore it is not the only option.
I haven’t been everywhere but I live in Canada and I’ve been to the US, UK and Southeast Asia and in all of those places this is true. There are towns that will literally just have a Subway or similar cheap franchise, but places with a McDonalds will almost always have another option.