I love juice media, and Giordano is an amazing, incisive, and empathic person, but this one misses the mark at a pretty critical time unfortunately. A lot of people are calling out The Juice Media specifically, but people who support Greens-adjacent policy in general, of using rhetoric rather than pragmatism. It’s the repeated line of “well parties like this aren’t in a position to govern”, and by extension, the policies too.

This isn’t true though. In the longer form content, Giordano has repeatedly asked experts about detailed advice and the HGAs have often been excellent summaries. They are not the sort of media you would attack without looking like a fool. Here, however, they’ve left themselves open, right after FriendlyJordies accused them of talking rubbish. It’s frustrating to think that FJ might be convincing people.

I really really hope Juice have some follow-up ads which leave their signature indelible mark with the “Labor faithful”. I understand it’s harder to make a concise caricature of a party which is halfway reasonable (Utopia does that better), but this is a time when Juice really need to slay.