Consumers are eager to fill up their stockings, even if they don’t have the means to do so.

  • @doublejay1999
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    66 months ago

    I did a piece of work for client, an online retail business that did end of line stuff brands. Like a TJ max but much much smaller and online only .

    Anyway, the revenue reached a certain point, and the Pay Later guys started calling. In Europe, Klarna is the big one.

    They basically offered £100,000 upfront for my client to add a Klarna Pay Later button at check out.

    That’s what it’s worth to them, to get young people on the hook.