I’d seen rumours online but got the email this morning.

EDIT: seems like there won’t be ads for everyone straight away.

  • Live events, such as sports, and content offered through Amazon Freevee will continue to include advertising. Customers in the Republic of Ireland, Channel Islands, and Isle of Man won’t see ads in their experience at this time.
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      15 months ago

      It does, though this will also be their excuse just to raise the price of prime in general. Even with their rewards card and 5% back, the “benefit” of prime is getting slim for me. Might be time to cancel prime.