Amazon Video Ad Push Seen Generating Extra $5 Billion in Revenue::Amazon.com Inc.’s push into video advertising will boost annual revenue by as much as $5 billion, according to a Bank of America analysis, mostly generated by new television-style commercials on Prime Video.
I admit I’ve not look into any numbers, if they are available, but I bet Amazon has an advantage of Prime customers that don’t have it primarily as a video streaming service. Those customers probably wouldn’t consider ads a big deal.