Amazon Video Ad Push Seen Generating Extra $5 Billion in Revenue::Amazon.com Inc.’s push into video advertising will boost annual revenue by as much as $5 billion, according to a Bank of America analysis, mostly generated by new television-style commercials on Prime Video.
That’s 9m globally compared to the 1.6m/4.4m in Spain. They’re still adding new users in emerging market countries. I’d imagine the issue is that their users are falling off in their previously established markets (probably western countries, which I’m guessing make more money per sub too).