Seriously. I don’t want to install something on my phone when the dev is just using a WebView, if that’s what it’s called. When the app is basically just a website with the browser hidden.
What’s the reason for that? To attach the customer? To sell the app for money? Is there more ad revenue that way? Do you reach more people?
(Are there any good reasons for it, too? Security, maybe?)
The number I’ve seen floating around a few places is that app users are, on average seven times more profitable than web users. Reasons include:
Security for the user? Probably not. “Security” for the developer in that they can prevent people from using the app in ways that aren’t profitable? Likely.
Getting the app through an official app store at least gives the company some liability, versus random web pages that don’t have signed code.
However, this also removes user control from the device which isn’t good either.