Marketing should always be OPT-IN by default, but these extra steps to opt out is truly asshole design.

Oh, and on the opt-out confirmation screen, you get two options: Yes or No. The button colour for “yes” is white, and the “no” button matches the “save” button on the previous screen, so it’s easy to accidentally cancel the opt-out. Double-asshole design!

  • AlphaOmega
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    156 months ago

    As a developer this seems like a lot of extra work. I would assume that this was a supervisor’s idea.

    But I wouldn’t necessarily consider giving the customer every possible option a bad choice. Giving customers the ability to fine tune their email notifications is really a bonus feature.

    However, this is a horrible design choice to display 3 pages of multiple options. It’s an asshole design.

    It would be pretty easy to group them into a drop down list where multiples in that category can be selected or deselected with a couple of toggles.

    I would assume this was some genius executive decision, but there’s a very small chance it was a stupid design choice. Regardless the designer will always be blamed.