This is the weirdest goddamned thing I have seen in quite some time. I keep poking at it and finding more weird shit.
Did you know that the reddit marketing team just spent a week in Cannes with a bunch of their big clients congratulating themselves on how well they’re all doing?
Did you know that reddit is bragging about those incredibly weird ads that say “Psst… Can’t stop scrolling? It’s time for a hydration break” as a success story?
What the fuck is this? I don’t understand the majority of it but it definitely doesn’t sound good. E.g. “Tinuiti joined the Reddit Independent Agency Program in 2022 and has gone on to triple its spend on the platform, managing successful campaigns for clients including e.l.f, PacSun, Unilever Health & Wellbeing Collective, and Yohana.”
What is this video? It… honestly makes sense to me that their ads work well comparatively speaking (as I’m sure they did for Gamestop). But that doesn’t mean the whole video isn’t super weird.
What the fuck do they mean by “a generation turns to Reddit’s finance communities to safeguard their futures” and why do they keep talking about crypto, anxiety, and mental health when offering “insights” about these communities to their advertisers?
Why does the header for their insights about “The LatinX Experience” explain that only 4% of members of the community support the term “latinx,” and then the whole thing continues to use it regardless?
Did you guys know about all this weird shit? I literally am having to pull myself away because I keep finding more.
So to expand on my other post: Compare this site with Vox’s advertisers site or Fox News’s hilariously boomer-y advertisers page. I see a lot of things but I don’t see anywhere on either of these where they’re advising their clients on how to get hold of people’s tax refunds (although I’m sure that Fox’s marketing team says that and worse behind closed doors).
That’s my point, all companies driven by profit do that, we just don’t know.
Key word is “driven by profit”, not all companies are like that, there are also smaller companies that do care about their customers, but if they get big enough, or they get investors involved, they change for the worse.
And among the worse, some companies are smart and don’t disclose what they really think to the public, other are stupid like reddit and totally lose trust by showing their true colors.