Instructions about how developers should describe their apps include specific prohibition of the terms augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR). Instead, developers should adopt the “spatial computing” phrasing that Apple has touted since the Vision Pro’s announcement in June last year.

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Apple has changed several mentions of “Apple Vision Pro” to “Apple Vision” in iOS 17.3 beta 2 code. For example, Apple now refers to “Mac, iPad, Apple Vision apps” instead of “Mac, ‌iPad‌, ‌Apple Vision Pro‌ apps.” Apple’s website features a “Vision” product tab instead of a “Vision Pro” tab, but the gradual shift toward “Apple Vision” branding appears to add credence to the idea of Apple building a “Vision” product line.