The inability to see sacrifice as inherently enjoyable runs through the Marxist tradition, beginning with Marx himself. He cannot imagine that workers would continue to invest themselves in the capitalist system when the system simply demanded sacrifice from them without any recompense. Marx doesn’t grasp that the very irrationality of the sacrifice can constitute the source of its appeal.

‘Capitalism and Desire: The Psychic Cost of Free Markets’ , Todd McGowan (2016)

chapter 4, note 11