With Ubisoft talking about getting gamers used to not owning our games…

I’m not too big of a fan of Ubisoft and not owning games but that whole thing was taken so much out of context. The full quote was just the guy explaining the kind of conditions that would be required for mass adoption of subscription services. That’s all.

It wasn’t even targeted at consumers, it was an article on a blog who’s audience was for other developers.