“…the Bud Light boycott had resulted in an estimated 18% drop in all AB InBev sales.”
From Wikipedia which sources from CNBC article
Edit: to be clear I hate that it worked and they were more successful than other boycotts. I wish there was a way to turn that solidarity to more humane actions and protests. But it’s a solidarity built on hate of others.
The people that “boycotted” Budweiser just switched to different Inbev beers, so their overall sales didn’t dip at all.
“…the Bud Light boycott had resulted in an estimated 18% drop in all AB InBev sales.” From Wikipedia which sources from CNBC article
Edit: to be clear I hate that it worked and they were more successful than other boycotts. I wish there was a way to turn that solidarity to more humane actions and protests. But it’s a solidarity built on hate of others.