“Since the quality of AI deception and the ways you can do it keeps improving and shifting this is an important element to keep the policy dynamic as AI and usage gets more pervasive or more deceptive, or people get more accustomed to it,” Mr Gregory said.

He added focusing on labelling fake posts would be an effective solution for some content, such as videos which have been recycled or recirculated from a previous event, but he was sceptical about the effectiveness of automatically labelling content manipulated using emerging AI tools.