Ads are scarce, search and social traffic is dying, and readers are burned out. The future will require fundamentally rethinking the press’s relationship to its audience.
Sure, it’s hyperbolic to envoke extinction when you’re talking more accurately about the collapse of an industry… but like, it’s not like the author is passing off the metaphor as literal.
I guess the answer is that people don’t like the title? But the article is interesting and thorough. I enjoyed reading it and hearing the perspective of the journalist.
To me the title is deceptive as there is no extinction level event and so I read the above comment (by @stoneparchment ) as sarcasm :
No, I genuinely don’t understand.
Sure, it’s hyperbolic to envoke extinction when you’re talking more accurately about the collapse of an industry… but like, it’s not like the author is passing off the metaphor as literal.
I guess the answer is that people don’t like the title? But the article is interesting and thorough. I enjoyed reading it and hearing the perspective of the journalist.
Yes, this is what I was trying to say and despite this, I believe you that it’s a good article.
The title is very clickbait-y.