Is politics a major buzzkill? Instagram execs seem to think so.

In a blog post Friday, Instagram, the popular photo and video app owned by Meta, said it will no longer “proactively recommend” political content from accounts that users do not already follow. The same policy applies to Threads, the Twitter-copycat app launched last summer under the Instagram brand.

“We want Instagram and Threads to be a great experience for everyone,” it said. “If you decide to follow accounts that post political content, we don’t want to get between you and their posts, but we also don’t want to proactively recommend political content from accounts you don’t follow.”

By default, going forward Instagram and Threads will not promote political content (unless it’s from accounts users already are following). Both apps will add a setting to let users who still want to see political content recommendations opt to do so — and, according the post, the same control will roll out on Facebook at a later date. Instagram defines “political content” as “potentially related to things like laws, elections or social topics.”

    • Uranium3006
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      6110 months ago

      left wing.

      these platforms are ran by nazis, musk is just open about it

    • @[email protected]
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      1710 months ago

      'm going to guess it’s going to be shitty conservative takes like “a gay wedding photo is political but a straight one is not”.

    • squiblet
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      310 months ago

      Having an AI do a really shitty job of detecting whether something is “potentially related to things like laws, elections or social topics.”