As Valentine’s Day approaches, the price of cocoa has never been higher.

The cost of the key ingredient in chocolate has been grinding upward for over two years. In the past year, it has more than doubled. This month, it broke the all-time record from 1977, the year before Hershey introduced Reese’s Pieces.

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    410 months ago

    That might explain why the Reese’s hearts have gotten comically small. They’re like 3.5 cm long. It got hit hard by the Shrinkflation Ray®.