The company is focusing on profitability in its third year.

Sony misses PS5 sales target as console enters ‘latter stage of its life cycle’::Sony has cut its sales forecast by 4 million units for the fiscal year, down from 25 million to 21 million. It comes as the company missed its sales projections by a million.

  • @TelodzrumEnglish
    15•3 months ago

    This is only half true. They are loss leaders early in their lifecycle, but almost (looking at you PS3) always profitable 2-3 years into production due to paying down initial costs of production and efficiencies developed during production.