I read a series, can’t recall the name anymore, but computer simulations were so powerful that the entities within the simulations would think they are alive. In the novel this was done to try and simulated conditions to predict real life outcomes. It was also considered particularly vile and cruel to do this and illegal in some cases. Particularly if the simulated entities realized their situation and knew they would be turned off or understand their past was all made up.

It definately makes you wonder.