A rebrand basically turns you into a new party in the eyes of the electorate.
Look at the difference in polling between the Brexit Party and then Reform. Same party, but losing that name recognition dropped their support substantially.
I think the truth is somewhere in the middle, Farage is the party, and though they lulled, Farage is so closely associated with the party people are often looking past the party just to him.
A rebrand basically turns you into a new party in the eyes of the electorate.
Look at the difference in polling between the Brexit Party and then Reform. Same party, but losing that name recognition dropped their support substantially.
I think the truth is somewhere in the middle, Farage is the party, and though they lulled, Farage is so closely associated with the party people are often looking past the party just to him.