As the guilded age came to a close in the 1900s, railroad barons, industrialists and banking kingpins put money into the arts in order to launder their image and legacies. We see no such thing today. Why is that?
I’m an independent film producer in NYC who has previously acted in Hollywood studio films and sold screenplays. I’m also extremely online. I have found that wealthy techies, in general, have little to zero interest in investing in culture. This has been a source of frustration considering the large percentage of new money that comes from the sector.
I’m not alone in feeling this way: I have a friend who raises money for a non-profit theater in Boston, another who owns an art gallery in Manhattan, and another who recently retired at the LA Opera. All have said not to bother with anyone in tech. This has always bummed me out given that I genuinely believed with all of my heart and soul that the internet was going to usher in a new golden age of art, culture, and entertainment. (Yes, I was naive as a kid in the 00s.)
Art and culture can truly only thrive on patronage, especially in times of deep income inequality. Yet there are no Medicis in 2023. So what’s missing here? Where is the disconnect?
Art is a product, artistry is a trade. Like, y’know, hot dogs and hot dog vendors.
I like hot dogs. They’re tasty. I’m glad that people take up hot dog vending for a living, so that I can buy one off them when I feel like it. They make the rent, I get lunch. Seems fair.
But as lefty and public-service minded as I am, I don’t feel they’re a basic need that society needs to subsidise. They’re a nice-to-have optional extra that people can buy when they want, with a market niche for virtually any price point. I don’t think hotdog vending is a calling or a virtue, particularly, even if you find it particularly satisfying.
Put that next to curing cancer or producing clean energy, and yeah no sorry your hotdog stand can succeed or fail on its own income, it can come dead last in the queue for charitable or state subsidy.