For the last few years franchise movies like star wars, marvel, etc. made money regardless of quality. However now it seems like audiences are being choosier when it comes to these kinds of tentpole releases. I’ve seen some people online say that the movie/theater industry is losing people in general but I don’t think that’s the case.
Super Mario and spiderverse made a lot of money. And Oppenheimer, Barbie, and Dune seem to be tracking well. I think the problem is that people are getting sick of the same old stuff and need more than just a brand name to go to the theater. What do you you think?
No. Marketing typically equals production costs. So $400mm production + $400mm marketing = $800mm breakeven.
No, 400m includes marketing budget. Reason it typically needs double (actually more like 2.5 times the gross) is that studios only get around half of box office receipts.