Deflation could put pressure on retailers and brands to drive more volume, debut innovative products and find other ways to cover costs such as higher wages.

Key Points

  • As shoppers await price cuts, retailers like Home Depot say their prices have stabilized and some national consumer brands have paused price increases or announced more modest ones.
  • Yet some industry watchers predict deflation for food at home later this year.
  • Falling prices could bring new challenges for retailers, such as pressure to drive more volume or look for ways to cover fixed costs, such as higher employee wages.
  • Flying Squid
    25•10 months ago

    The absolute price of coca-cola in the the United States has gone from $0.05 in 1970 to $2.69 in 2023. That’s an absolute increase of $2.64, or 5280% in a period of 53 years.

    …

    When we adjust for inflation, we see that the price of coca-cola also peaked in 2023, when it cost $2.83 (in today’s money), and was at its lowest in 1970 when it sold for $0.42.

    The biggest drop in adjusted price happened in 2015, when the inflation-adjusted price dropped by $-2.37 (-100%). Even when adjusting for inflation, the biggest price increase of coca-cola was still in 2022. However, the $0.64 jump actually felt like $0.64 to the consumer due, to the effect of inflation.

    The average price of coca-cola during this period of time, adjusting for inflation, has been $1.89, and the most current price of $2.69 is 42.33% above that average.

    https://moneynotmoney.com/historical-price-of-coca-cola-in-united-states/

    Inflation? Bullshit. Price gouging.