Burger fans need not worry: The price of food at Wendy’s will not increase thanks to dynamic — or surge — pricing, the company said Tuesday. On Monday, news reports highlighted how the Ohio-based fast-food chain is planning to introduce dynamic pricing in 2025, resulting in a bevy of concerns
  • teft
    22•9 months ago

    A Wendy’s spokesperson told Fox Business on Monday that the chain will begin testing digital menu boards in 2025 that will utilize dynamic pricing and artificial intelligence-enabled menu changes and “suggestive selling based on factors such as weather.”

    That’s not better…

    • @agent_flounderEnglish
      2•9 months ago

      Snow day, go to Wendy’s and now chili is $30.00. Hot summer day? One small frosty for only 99.99! Can’t wait.

      • @SaiPenguin
        1•9 months ago

        I believe suggestive selling based on the weather would not be price related but means they would dynamically update their displays to highlight specific menu items.

        • AwkwardLookMonkeyPuppetEnglish
          1•9 months ago

          It’s definitely going to be surge pricing enabled. Perhaps not initially, but soon.