For the last few years franchise movies like star wars, marvel, etc. made money regardless of quality. However now it seems like audiences are being choosier when it comes to these kinds of tentpole releases. I’ve seen some people online say that the movie/theater industry is losing people in general but I don’t think that’s the case.
Super Mario and spiderverse made a lot of money. And Oppenheimer, Barbie, and Dune seem to be tracking well. I think the problem is that people are getting sick of the same old stuff and need more than just a brand name to go to the theater. What do you you think?
I don’t think it has anything to do with being franchise films. Studios just need to make good films and people will see them.
Spider-Man made 600m WW so far which isn’t too shabby. That has to contend with superhero fatigue as well as franchise fatigue.