COVER announced that it will be opening its inaugural overseas branch COVER USA in North America. The main objective for opening their first location outside of Japan is aimed at localization efforts to facilitate global expansion.
COVER announced that it will be opening its inaugural overseas branch COVER USA in North America. The main objective for opening their first location outside of Japan is aimed at localization efforts to facilitate global expansion.
I wonder what will actually change in terms of logistics and bureaucracy - is it just gonna be “now there’s a physically-closer location for special collabs and stuff, but JP Cover still calls all the shots” or are they going to re-base EN talents to be managed by Cover USA (possibly with differences in management style etc)?
That will be an interesting puzzle as some EN talents physically live in Japan, so it would be weird for a USA office to manage them. Though I guess they’re already used to doing it remotely