In today’s fast-paced digital world, we often rely on various online platforms to quench our thirst for knowledge, information, and entertainment. Among these platforms, news websites hold a significant position as they allow us to stay updated about current events across the globe. However, despite their essential role in delivering crucial content, many of these sites have resorted to irritating tactics that negatively impact user experience. One such tactic is the automatic playback of videos accompanied by full audio when one opens their webpage.
This practice has become increasingly common among news sites due to the belief that users prefer a multimedia experience over plain text articles. However, there is no empirical evidence to support this assumption. On the contrary, many have raised concerns over these autoplaying videos. These concerns range from audio intrusion into private spaces, lack of control over sound output, to the consumption of data and battery life on mobile devices. The most prominent criticism against this practice stems from the mismatch between the video’s subject matter and the article itself. In other words, these videos are unrelated to the content of the page and often serve solely as advertisements, disruptive interfaces, or attempts at misleading engagement metrics.
Does ANYONE actually like these videos? I typically scramble to find the close and/or mute button as soon as I can. Infuriating.
I hate them too.
I come to news sites to read articles, not watch videos. If I wanted to watch videos I would go to YouTube. It’s as simple as that.
Making them autoplay is just adding insult to injury (as well as wasting bandwidth for literally no reason).
Let’s do some napkin maths while we think how much energy has been wasted by autoplaying a video for every visitor.
If I were to guess, the video player pre-caches a few seconds of content, maybe up to 10. That’s a fair few MB worth of reasonable quality video/audio data. Now multiply that for every single visitor. That’s a lot of wasted energy. The page itself is likely ~1MB in size (at least you’d hope), so they’re potentially increasing their costs by an order of magnitude by having the videos autoplay.
It’s monumentally stupid.