Multi-tiered cakes, elaborate floral displays and choreographed first dances: The traditional white wedding has been long considered a hallmark of American life.

The obsession with lavish weddings grew to a fever pitch in the years following the start of the Covid-19 pandemic. At the same time, inflation soared — and the average cost of a wedding broke $30,000 for the first time in 2023, according to The Wedding Report, a research company that tracks wedding data.

Now, after two years of elevated inflation eating into consumers’ wealth, for some engaged couples, splurging on a dessert table or extra sprays of flowers, which are the definition of “nice to haves,” has become a much less justifiable decision. That’s bad news for wedding vendors who provide services like videography, photo booths and catering.

Meanwhile, those vendors are facing a more worrisome existential threat: a looming drop in the overall number of weddings.

  • @Winter8593
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    88 months ago

    My fiancée and I are planning to do something similar! Just low key and not expensive. Perhaps even multiple smaller parties/barbeques to have a more intimate feel to them. My favorite weddings I’ve been to have been the smaller, less planned ones. And I will definitely bring a pair of comfy shoes to mine :)

    • Flying Squid
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      58 months ago

      Awesome! Good luck, I hope your wedding goes really well!