Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.

According to data from a YPulse study shared with Yahoo News, 45% of people between the ages of 13 and 22 say influencers just don’t have the same power that they used to. About 53% said they were more likely to trust recommendations from regular people online whom they don’t know rather than creators with large followings.

Influencer marketing once offered an alternative to typical celebrity marketing. Celebrities appeal to us as salespeople because of the psychological phenomenon known as the halo effect. If someone is talented or beautiful, we assume they are highly qualified in other ways as well, which boosts sales. Influencers, who are powerful but not conventionally famous, offered a more relatable and accessible alternative. They’re far enough removed from celebrities that we can relate to them — until we can’t.

  • @Clent
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    09 months ago

    Marketing doesn’t work as well as marketers would like everyone to believe. It works better on people who believe it works.

    • @[email protected]
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      19 months ago

      I’m not sure how one could possibly reason themselves into that position, so I guess I’ll just have to recognize that “you can’t reason a person out of a position they didn’t reason themselves into.”

      • @Clent
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        09 months ago

        Your inability to determine how I have reasoned my way into something is about you not me.

        Your dismissal of my ability to reason this and claim I didn’t reason myself into it, is a contradiction to the first half of your statement.

        It would appear you are caught up by your own limitations. Your choice to project these limitations on others indicates you are incapable of recognizing others have not only different perspective but different life experiences.

        • @[email protected]
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          29 months ago

          Instead of just throwing out a lot of empty insults, you could have just demonstrated I am wrong by explaining your reasoning. By not doing so, you just confirmed that I am right. Well done. Thank you.

          • @Clent
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            09 months ago

            Am I did you give you my life story? You’ve asked no questions. Displayed no inquisitive nature from which to build a response.

            You are the one throwing insults. I started with mocking tone and everything since has been placing a mirror to your insult attempts.

            If you need an insult, I can easily provide one. You are a vapid know nothing.

            • @[email protected]
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              19 months ago

              You were challenged, now twice, to actually show your reasoning. And you’ve chosen, now twice, to avoid providing it.

              We both know why, it’s just a matter of whether you’re willing to admit it, or if you will just keep throwing out empty insults to deflect away from what we both know is the truth.

              • @Clent
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                09 months ago

                You’ve got a knack for this self righteousness, consistently too.

                You can’t even ask nicely. Good luck with that.