Prices were always going to rise, COVID just gave them an excuse to accelerate it in a shorter amount of time. In Capitalism every company with stockholders has to show ever-increasing profits, because it’s never enough. Even if you knock it out of the park one year, you’re expected to knock it out of the park even further the next year. And so they keep charging as much as they think they can get away with, and it’s really not sustainable. We’re approaching the limits of it now as everyone is taking so much that the average citizen doesn’t have much more to give.
Prices were always going to rise, COVID just gave them an excuse to accelerate it in a shorter amount of time. In Capitalism every company with stockholders has to show ever-increasing profits, because it’s never enough. Even if you knock it out of the park one year, you’re expected to knock it out of the park even further the next year. And so they keep charging as much as they think they can get away with, and it’s really not sustainable. We’re approaching the limits of it now as everyone is taking so much that the average citizen doesn’t have much more to give.