While chocolate-studded or fruit-free sourdough or brioche hot cross buns are becoming common, a Taranaki bakery has found a way to push the boundaries even further by producing a cheese and onion version containing onion powder, onion flakes and “a very nice Dutch cheese”.
The former, certainly, but companies routinely invent things that people haven’t asked for (although certainly they will do some level of consumer acceptance testing).
Yea there is always market research done when launching a new product.