I was going to reply similarly. I shop at a (regional) local grocery chain, and it’s a bit out of my way, but the prices are about 2/3 of other grocery stores. If I get store brands it’s about 1/2 the cost, but they don’t always have store brands for everything. They have a wider selection of produce though, because they cater to a broader demographic. I’m very lucky though, not everyone has the option to shop locally owned business.

Before saying “everything is the same” maybe try looking first.