Apple is at the first major cross-roads since the passing of its late co-founder Steve Jobs 12
years ago. It finds itself still largely dependent on the product lines and businesses that Jobs left behind. Its Vision Pro has received mixed reviews on launch, while it is also facing several other headwinds including a major lawsuit against what the DOJ claims are its anticompetitive practices.
Boeing’s stock kept rising in the last 10 years, because they were sacrificing what they should be doing for shareholder value. Stock price alone is not a good metric for companies.