cross-posted from: https://lemmy.world/post/13824181

Ambition once came with a promise: a home, a salary, progress and fulfilment. What happens when that promise is broken? Meet the women who are turning their backs on consumerism, materialism and burnout

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    18 months ago

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    She sold her flat and moved back to her parents’ house in Wiltshire, where she now works part-time in hospitality and handcrafts jewellery and ceramics from a shed in the garden.

    For millennials and the younger generation Z and Alphas, who may never be able to afford to buy a home or retire at a reasonable age, there is a growing feeling online that hard work is fortifying a system that, at best, is giving them nothing back and, at worst, is actively screwing them over.

    And so the “soft life” revolution was born – where the priority is no longer about working yourself to the bone to be a #girlboss or “leaning in” to the corporate male world, as former Facebook COO Sheryl Sandberg wrote, and pushing until you “have it all”.

    As the CEO of her company Hustle Crew, which delivers diversity and inclusion training, and co-host of the podcast Techish, she is not the most obvious proponent of the “soft life”.

    The poet and feminist Audre Lorde in her book A Burst of Light set out the radical implications of self-care and womanhood, writing, “Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.”

    Not to mention that while Kardashian has become a billionaire off the back of her fashion and beauty brands, some former employees alleged that they were scraping by on unlivable wages, with barely enough money to get to work.


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