That’s not necessarily true. The thing about TV ads in particular, is there are only so many ad minutes to sell in an hour. More ad bidders = higher prices for those ad minutes. As advertisers leave a platform, the remaining advertisers have more power to negotiate lower prices for ad buys.
They’ll be getting that revenue regardless. At least this might do some good.
That’s a good way of looking at it.
That’s not necessarily true. The thing about TV ads in particular, is there are only so many ad minutes to sell in an hour. More ad bidders = higher prices for those ad minutes. As advertisers leave a platform, the remaining advertisers have more power to negotiate lower prices for ad buys.