It is a subconscious level ad for the utility/value of the platform. You don’t need to be overt about the screenshot containing Lemmy by name. Any subtle details are all that is needed. This is all it takes to attract the most valuable people; simply show them that they are missing out on something useful. It is effective psy ops.
Yeah, but do you really want a bunch of low quality shitposts?
I’ve been here like 3 days and I already love it.
Seems like people here aren’t just sheeple.
Quality>quantity my guy
Yeah, gonna have to agree on this. I’m brand new, fresh off of a permaban on reddit, and I’m already seeing far superior activity here.
Quality over quantity my man
Welcome
Whalecum