“Today’s nationwide launch of the Broadband Consumer Labels means internet service providers are now required to display consumer-friendly labels at the point of sale,” the Federal Communications Commission said. “Labels are required for all standalone home or fixed Internet service or mobile broadband plans. Providers must display the label—not simply an icon or link to the label—in close proximity to an associated plan’s advertisement.”

The labels are required now for providers with at least 100,000 subscribers, while ISPs with fewer customers have until October 10, 2024, to comply. “If a provider is not displaying their labels or has posted inaccurate information about its fees or service plans, consumers can file a complaint with the FCC Consumer Complaint Center,” an agency webpage says.