I disagree with this part. Ticket theft is an actual issue, there are lots of ways to get a copy of someone else’s barcode and either use it before they do or (more likely) sell it to someone else online. TicketMaster’s marketing is talking up the increased security to distract from their true purpose, which is of course to find more ways to take more money from fans. Of course it’s debatable whether the increased security is worth the decreased convenience for ticketholders. That is the inevitable tension when it comes to security, where any increase in security always incurs at least some cost in terms of convenience.
This is all for personal data mining.
TicketMaster might be selling user data, but I don’t think that’s their main aim. They want control of the resale market so they can take a cut when tickets are resold. Note how they don’t allow direct transfers between two mobile wallets, they only allow transfers using their app. That’s so they can monitor transfers. If they see someone transferring dozens or hundreds of tickets to many other TicketMaster users then that person is likely reselling and they can clamp down on their account. TicketMaster’s true intent is to force all resales onto their ticket marketplace, because that’s where they get to take a cut of resales.
Jesus, what a bunch of needless “security”. They’re tickets to a concert, ffs. This is all for personal data mining.
I disagree with this part. Ticket theft is an actual issue, there are lots of ways to get a copy of someone else’s barcode and either use it before they do or (more likely) sell it to someone else online. TicketMaster’s marketing is talking up the increased security to distract from their true purpose, which is of course to find more ways to take more money from fans. Of course it’s debatable whether the increased security is worth the decreased convenience for ticketholders. That is the inevitable tension when it comes to security, where any increase in security always incurs at least some cost in terms of convenience.
TicketMaster might be selling user data, but I don’t think that’s their main aim. They want control of the resale market so they can take a cut when tickets are resold. Note how they don’t allow direct transfers between two mobile wallets, they only allow transfers using their app. That’s so they can monitor transfers. If they see someone transferring dozens or hundreds of tickets to many other TicketMaster users then that person is likely reselling and they can clamp down on their account. TicketMaster’s true intent is to force all resales onto their ticket marketplace, because that’s where they get to take a cut of resales.