This is it. Modern planners use GIS and data analytics to place new stores. In my region Publix and Starbucks are a common thing and usually going for similar demographics, so it’s not unusual to often see them in the same shopping plaza. Similarly dollar stores, Walmarts, and Dunkin’ Donuts always seem to find a place in the same neighborhoods too (in my experience). Those Dollar & Dunkin’ neighborhoods almost never have a decent grocery either.
I’ve heard that Starbucks spends so much doing neighborhood research and real estate trends that if you buy property anywhere near where they are building a new Starbucks, you are likely to see a positive return.
Huh, I always assumed it was just because they target the exact same people. The only differentiator is pasta or seafood, in my mind.
This is it. Modern planners use GIS and data analytics to place new stores. In my region Publix and Starbucks are a common thing and usually going for similar demographics, so it’s not unusual to often see them in the same shopping plaza. Similarly dollar stores, Walmarts, and Dunkin’ Donuts always seem to find a place in the same neighborhoods too (in my experience). Those Dollar & Dunkin’ neighborhoods almost never have a decent grocery either.
I’ve heard that Starbucks spends so much doing neighborhood research and real estate trends that if you buy property anywhere near where they are building a new Starbucks, you are likely to see a positive return.
That is a creative way to leverage their work. I like it.