Nearly a quarter of UK five-to-seven-year-olds now have their own smartphone, Ofcom research suggests.

Social media use also rose in the age group over last year with nearly two in five using messaging service WhatsApp, despite its minimum age of 13.

The communications regulator warned parental enforcement of rules “appeared to be diminishing.”

It also said the figures should be a “wake up call” for the industry to do more to protect children.

In its annual study of children’s relationship with the media and online worlds, Ofcom said the percentage of children aged between five and seven who used messaging services had risen from 59% to 65%.

The number on social media went up from 30% to 38%, while for livestreams it increased from 39% to 50%. Just over 40% are reported to be gaming online - up from 34% the year before.

Over half of children under 13 used social media, contrary to most of the big platforms’ rules, and many admitted to lying to gain access to new apps and services.

    • @Crackhappy
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      97 months ago

      I gave my kids flip phones until they were teenagers. They could still communicate if needed, but no social media or things. They were encouraged to go outside and actually do things with friends. They’re all socially well adjusted and successful adults now.

    • @[email protected]
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      37 months ago

      Totally on the same page. My 6 year old son and I watch YouTube together sometimes, because there’s lots of great content on there, both for entertainment and education. But he always sees the recommended videos and wants to watch something with a clickbait thumbnail next. Left his own devices, he’d quickly end up in a bad place unintentionally

    • Flying Squid
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      -17 months ago

      I assume you also won’t let them watch non-educational TV or play non-educational video games until they’re at least 10 as well, yes?