The KPIs are coming for their Ads Money too. I commented elsewhere about how Search is being bent to the will of Ads, and it’s Raghaven who’s being enabled by Sundar to do it. They’ve been hit with the problem that Ads isn’t growing as expected. Having worked with the new Google Ads dashboard, it’s no wonder why. It’s clunky, the mobile app is missing functionality, and the web app is broken on mobile. Throw on top the constant interruptions due to their AI flagging perfectly normal campaigns, and it’s enough to push people elsewhere. Sundar is the Ballmer of Google, and unless he’s deposed he will drive Google down the path the likes of IBM or Oracle.