It’s not about that. It’s about getting people to post online about the cute duck they got from the hotel. It’s to plant a positive association of the chain in the subconscious of people scrolling by and seeing the cute story.

A year from now with 2 hotels across the street from each other for the same price, they won’t even remember why they have a positive association with the chain. But it’ll be there.

But I also don’t mind it. If providing a positive experience drives a positive e perception and more money for a business that’s fine. It’s okay to manufacture good press by doing good things.