Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe’s, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software.
This just seems like good news for VR as an industry.
Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe’s, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software.
This just seems like good news for VR as an industry.
Mind you, I’m not saying vision pro is not promising or useful. I’m saying, that in a corporate environment, it’s very hard to find a business case where you’ll be able to justify the >3500€ price tag to your manager.
The best business case I can think of right now, would be for development teams that want to get started developing VR apps. Likely that’s also what all of these companies bought one for.
Unfortunately I have not. It hasn’t been released where I live yet. The closest I have gotten is my Quest 3.
It is really useful. But if you’re already editing videos professionally, it needs to be an upgrade over what you’re using right now. An upgrade big enough that it makes back the cost of adjusting your workflow and the 4000€ investment.
In a Fortune 500 company $4,000 would not raise an eyebrow on an expense report. Companies using MR for professional use-cases aren’t likely buying a Quest. They’re likely using a Varjo, which consumers can’t even purchase, and which ranges from as expensive as the Vision Pro to more 3 times as expensive as the one.
I think there’s a lot of Apple hate oriented opinions on the Vision Pro, and it’s unfortunate that it is so expensive that most people can’t get one who might have been on the fence. But the actual experience is pretty great, and especially so compared with what’s out there.
I hate linking to reddit threads on lemmy but it’s marginally better than linking X. Jon Chu seems to think that video editing in the VisionPro does offer a significant advantage to the workflow:
https://www.reddit.com/r/editors/comments/1akjeic/jon_chu_on_editing_with_apples_vision_pro/
And the fact that you can just use the Davinci Resolve (industry-standard post-production) for iPad app as-is in the headset is pretty fantastic for jumping in there today and being productive professionally.